GET READY TO EXPERIENCE
THE NEXT GENERATION
of Olay's best selling retinol formula
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Following the success of the Retinol24 range, Olay has taken the UK’s Bestselling Retinol Night Cream* to the MAX by increasing its proprietary Retinoid Complex by 20%.
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Olay’s latest innovation, the Retinol24 MAX collection, has been in development for 12 years, building on the innovative science that went into its original and bestselling Retinol24 formula.
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This new launch contains Olay’s maximum concentration of Retinol yet. The maximised formula is packed with Olay’s most potent Retinoid + Niacinamide formula and has been supercharged with 40% more hydrating ingredients to combat dryness
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Working alongside the body’s natural night-time rejuvenation process – when skin’s natural ability to repair itself is more active compared to the day - Olay Retinol24 MAX works through the night so you can focus on catching some z’s and waking up to smooth and glowing skin.
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*than Olay Retinol24
WHAT IS RETINOL ?
Retinol is a form of vitamin A, arguably the beauty ingredient of the decade.
HOW DOES RETINOL WORK?
Retinoids work by encouraging surface cell renewal making way for fresh looking new skin cells.
WHY DOES IT MATTER?
Effective surface cell renewal is essential for beautiful for smooth even radiant skin. From as young as your 30’s the natural process can slow down and be less effective. Our Retinol24 technology helps restore the skins natural glow.